An ageing society, rapid advances in medicine, the integration of new technologies into holistic therapy concepts, ever greater cuts due to healthcare reforms, the demand for ‚empowered patients‘ and the constant call for more transparency – these are just some of the current challenges for companies, organisations and associations operating in the healthcare sector.

If you want to position your product, service or company in this turbulent environment, you need innovative communication approaches as well as in-depth knowledge of the existing regulations. This is the right task for SET.

Our healthcare specialists will help you to 

  • position products correctly in compliance with the legal framework, 

  • build trust with increasingly well-informed patients,

  • establish goals with the support of all communication channels in the healthcare sector.

Whether it’s a product launch, education or brand positioning – SET offers you an experienced team with an unique understanding of your industry and the relevant internal processes. We make sure that you achieve positive results and stay on safe ground.

As a service provider, one of our main focuses is the organisation and implementation of training events for the pharmaceutical industry. We design and develop measures for doctors and healthcare professionals (HCP) in accordance with the FSA Code and EFPIA Transparency Code.

With the extensive, well-founded expertise we have acquired over many years of practice, we offer our clients a comprehensive service with regard to code-compliant events. In addition, we ensure that our knowledge of the possibilities and limitations of the FSA or EFPIA Code is always up to date through regular participation of our team in certified training events.

We help you with the correct organisation, implementation and documentation of your event. Creative, flexible and always code-compliant, we will find the right location for you and help you to draw up a programme that complies with the guidelines.